Test the mobile responsiveness of your website.

Improve your internal linking structure.

It wouldn’t be fair to yourself as a small business owner to aim for a score that’s comparable to Amazon’s when you don’t even have a backlink profile yet.ĭomain authority can be hard to influence directly because there are so many factors that go into it, but here are a few suggestions that can help: So when you choose a target DA score, it should be comparable to your competitors who score higher than you. All new websites start out with a score of one that will build over time as the site gains more backlinks. Sites with a large number of high-quality external links like wikipedia, Facebook, and Google have much higher domain authority scores than small businesses and sites without many inbound links. However, since DA is a comparative metric, more context is important. This is a general interpretation scale for DA scores. More authoritative domains take up the limited high DA spots, so it’s harder to improve your score from a 70 to an 80 than from a 20 to a 30. As of the Moz Domain Authority 2.0 Update in 2019, DA scores come from an algorithm that predicts how often Google uses that domain in its search results. Inbound links are a particularly important factor since they signal that a website is useful. How is Domain Authority Calculated?ĭomain authority evaluates several factors like total number of links, linking root domain, inbound links, and more into a single DA score.

However, domain authority is useful for comparing your website performance to your competitors. Google doesn't use Domain Authority as a ranking factor. SEMrush and other tools have developed their own Authority metric algorithms. Today, Moz is not the only SEO tool that uses Domain Authority. What is Domain Authority and What is it Used For?ĭomain Authority (DA) is a metric first developed by Moz that predicts how likely a domain is to appear in search engine results pages (SERPs) compared to its competitors.

Moz domain authority